• October 14, 2024
Quibi's Legacy: Short-Form Content and the Mobile Experience

Quibi’s Legacy: Short-Form Content and the Mobile Experience

The decrease in spending on discretionary items as well as the increase in consumer churn pose challenges for free streaming platforms. A well-designed customer value management strategy will reduce churn while increasing retention by 2021. Free streamers are able to make money from their content via the sale of merchandise, like mousepads or T-shirts. Customers…

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